This is likely to be crucial side that tends to be neglected by most SEOs.

Your product is your content material; the higher the product, the extra visitors you’ll have and the higher you’re going to have the ability to convert your readers into shopping for the product which you’re recommending them to buy.

Let me say that once more: YOU ARE ONLY AS GOOD AS YOUR CONTENT.

With that in thoughts, it’s time to seek out one of the best content material writers in your area of interest.

Right here’s how I do it:

Direct outreach

Google the search outcomes related to your area of interest, on this case, sleep-related search. 

See if you’ll find freelancers/ skilled writers that have already got authority and are rating effectively for the kind of matters you want to rank for. 

See if they’ve their very own websites or LinkedIn profile the place you possibly can contact them straight and provide them a writing job.

Upwork

Upwork is likely one of the main platforms on-line for locating the expertise you possibly can work with, from Net builders to Advertising and marketing specialists and on this case content material writers. 

The one to draw back to Upwork, primarily based on my expertise, is that a lot of the content material writers we discovered have been in search of part-time earnings and will solely write round one article per week. 

Because of this in case you’re planning to construct a content-heavy web site, (100 plus articles on this case), you would need to rent a number of content material writers and preserve observe of them as their availability tends to vary from week to week.

*Professional Tip: Rent writers which might be native audio system to the Geo you’re concentrating on. When you’re concentrating on the US market rent American writers. If you’re concentrating on the UK or Australian market, rent content material writers native to these areas.

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