Are you in search of the very best e mail advertising and marketing different to MailChimp? Reckon it’s time to get one thing extra swish and competitively-priced?

You’re in the best place!

On this article, we’ve rounded up the very best MailChimp alternate options available on the market.

First, we’ll share the the explanation why we don’t suggest MailChimp, after which we’ll stroll you thru some cracking alternate options and their standout options.

Lastly, we’ll share some suggestions primarily based on totally different use circumstances so to select the very best e mail advertising and marketing different to MailChimp primarily based in your circumstances.

Let’s get began:

Why we don’t suggest MailChimp

As soon as upon a time, MailChimp appeared to be the de facto e mail advertising and marketing service to decide on, particularly when you have been simply beginning and wished a free choice.

However now issues aren’t so clear lower:

  • Modifications to their pricing plans imply that they use contacts as a substitute of subscribers, which suggests you must handle unsubscribes your self. And when you miss any, you would find yourself paying for them.
  • There’s no visible automation like there may be with the alternate options on the checklist beneath. You may say the MailChimp automation is sort of clunky.
  • Their free plan is beneficiant. However sadly, it’s attracted a variety of spammers, which has an affect on e mail deliverability for everybody else. As such, our open charges elevated after switching from MailChimp.
  • Help high quality has taken a big hit in recent times, as MailChimp has grow to be a sufferer of its personal success. 

So, when you’d like an e mail advertising and marketing service with the most recent bells and whistles at a fraction of the worth, and presumably even free, then try our suggestions beneath.

MailChimp alternate options

Right here’s our line-up of the very best alternate options to MailChimp.  


ActiveCampaign contains not solely e mail advertising and marketing but in addition extraordinarily highly effective advertising and marketing automation and CRM instruments that can assist you create unbelievable buyer experiences.

The principle focus of ActiveCampaign is on personalised e mail advertising and marketing. Utilizing the built-in CRM, you possibly can construct an image of every contact. And armed with that information, you possibly can ship personalised emails slightly than blasting everybody with the identical message – and lacking the mark. 

active campaign personalized emails

You can too use the highly effective advertising and marketing automation to phase your contacts, discover your most engaged contacts, or arrange e mail sequences, akin to a welcome sequence, deserted cart, and automatic follow-ups. The choices are countless.

active campaign automation

Standout options:

  • Select from 4 kinds of subscription types.
  • Group your contacts primarily based on any info you have got.
  • Personalize every e mail primarily based on what you realize about every contact.
  • Present totally different content material to totally different contacts primarily based on sure situations.
  • Make your emails look good on cellular and desktop.
  • Run cut up testing on e mail headlines, content material, CTAs, and automations.
  • Combine with PayPal, Stripe, Shopify, WooCommerce, BigCommerce, Fb, and 280+ different apps.


ActiveCampaign has a spread of versatile subscription plans primarily based on the variety of contacts you have got, ranging from $9/month (paid yearly).

Bonus: ActiveCampaign additionally affords one-on-one coaching, free migration, and a serving to hand everytime you want it.



Sendinblue is an entire gross sales and advertising and marketing toolbox that comes filled with advertising and marketing and transactional emails, SMS, Chat, CRM, automation, signup types, touchdown pages, and retargeting.

It’s straightforward to create a professional-looking e mail from the template library or begin your personal from scratch with the drag-and-drop builder. You may then personalize the message with dynamic content material for every recipient to spice up engagement.

sendinblue email

Sendinblue additionally permits limitless lists and contacts so you possibly can group subscribers primarily based on varied standards, akin to gender, geography, and buy historical past, for extra focused messaging. 

The built-in advertising and marketing automation helps you to ship emails and SMS messages, arrange contacts into totally different lists, and replace info in your CRM, primarily based in your guidelines and triggers.

sendinblue automation

Standout options:

  • Design professional-looking advertising and marketing emails from templates or begin from scratch.
  • Section and group contacts primarily based on totally different standards.
  • Ship personalised and tailor-made messages on the good time.
  • Save time by automating and segmenting your messages.
  • Increase open charges and clicks with A/B testing.
  • Use SMS to your most pressing advertising and marketing messages.
  • Ship transactional emails with on-brand designs.


Sendinblue has a spread of pricing plans primarily based on the variety of emails you ship, which is right when you don’t ship many emails, beginning with a free plan.



MailerLite comes with all the most recent e mail advertising and marketing options like automation and touchdown pages, a free plan, and 24/7 help.

You may create unbelievable newsletters and ecommerce campaigns with the built-in templates, drag-and-drop editor, rich-text editor or customized HTML editor. After which ship the best e mail, to the best individual, on the proper time with the superior tagging, behavioral segmentation, and concentrating on choices.

Subsequent, you possibly can optimize your campaigns additional with A/B cut up testing, surveys, and click on maps, after which monitor your efficiency within the built-in dashboard.

MailerLite’s easy but efficient advertising and marketing automation editor permits you to ship emails to your subscribers primarily based on varied triggers, akin to becoming a member of a gaggle, finishing a type, clicking a hyperlink, or abandoning their cart.

mailerlite automation

Standout options:

  • Create mobile-friendly e mail newsletters and ecommerce campaigns.
  • Develop subscribers with embedded signup types and touchdown pages.
  • Design, create, and embed surveys in emails.
  • Create workflows with the super-intuitive automation editor.
  • Ship personalised emails by curiosity teams, segments, and time zones.
  • Take a look at, monitor, and hint campaigns by open charges and clicks.
  • Combine with Shopify, WooCommerce, WordPress, Zapier, and 90+ different apps.


MailerLite has an reasonably priced vary of subscription plans primarily based on the variety of subscribers, beginning with a free plan after which from $10/month.



ConvertKit is right for on-line creators, together with bloggers, podcasters, YouTubers, musicians, and photographers. In brief, anybody who markets their services or products on-line.

The options are designed to make e mail advertising and marketing easy, beginning with easy-to-embed, customizable opt-in types and touchdown pages that allow you to ship lead magnets routinely.

The e-mail designer helps you create easy emails that ship and convert. 

Do you know? Easy plain-text emails usually carry out higher than ones stuffed with graphics, video, and sophisticated code.

ConvertKit additionally contains easy however highly effective advertising and marketing automations so you possibly can ship the best message, to the best individual, on the proper time. You may construct automations primarily based on occasions, actions, and situations. Plus, you possibly can group and monitor your subscribers primarily based on their pursuits and interactions through the built-in dashboard.

convertkit dashboard

Standout options:

  • Design and construct opt-in types and touchdown pages.
  • Ship lead magnets routinely.
  • Create clutter-free, mobile-responsive emails with clickable CTAs.
  • Ship well timed and focused content material to your subscribers.
  • Manage your subscribers with interest-based tags and segments.
  • Monitor conversion charges within the homepage dashboard.
  • Combine with Crowdcast, Teachable, Shopify, Zapier, and hundreds extra apps.


ConvertKit has a few pricing plans. The Free plan permits as much as 1,000 subscribers, whereas the Full plan with further options begins at $29/month for as much as 1,000 subscribers.



Gist is an all-in-one advertising and marketing and help toolbox for e mail advertising and marketing, stay chat, advertising and marketing automation, chatbots, types, data base, and extra. 

Gist permits you to ship e mail messages and drip campaigns triggered by habits or time so you possibly can ship an onboarding sequence to new subscribers or upsell current clients. 

You even have the choice to e mail all of your subscribers a couple of new weblog publish or promotional sale. Plus, you possibly can routinely resend unopened broadcasts with a brand new topic line.

Gist helps you to analyze the efficiency of your campaigns with key e mail metrics akin to supply charges, open charges, clicks, and unsubscribes within the built-in dashboard.

What’s extra, you possibly can create automation guidelines with the visible builder utilizing 10 triggers and 11 actions to maneuver leads between campaigns, tag subscribers, and monitor occasions.

gist automation

The Gist advertising and marketing suite additionally contains totally different signup types, akin to Exit intent, Fullscreen overlays, Welcome mats, Sticky bars, Slide-ins, and Surveys. Plus, the GistBot can pre-qualify leads and routinely guide conferences 24/7.

Standout options:

  • Section your contacts primarily based on their habits.
  • Ship personalised emails to each subscriber utilizing tags.
  • Ship focused e mail campaigns on the good second.
  • Use advertising and marketing automation to free-up your time.
  • Get actionable insights in your e mail campaigns.
  • Combine with Fb, Zapier, Stripe, WordPress, and hundreds extra apps.
  • Enhance conversions with chatbots, types, and 24/7 automated assembly scheduling.


Gist has a spread of pricing plans that allow you to select from the Advertising and marketing Suite,  Help Suite, or the All-in-One Bundle, beginning with a free plan for as much as 200 contacts.



GetResponse is one other all-in-one platform, however with a barely totally different toolset to Gist, together with:

  • Instruments to speak on-line:  E mail advertising and marketing, Autoresponders, Advertising and marketing automation, Webinars.
  • Instruments to advertise enterprise on-line: Touchdown pages, Fb Adverts, Conversion funnel.
  • Instruments to promote on-line: Shops and merchandise, Ecommerce integrations, Gross sales funnel.

GetResponse permits you to ship the best kind of e mail, akin to one-time broadcasts for newsletters, autoresponders for e mail sequences, automated set off emails after purchases or deserted carts, and highly-targeted segment-specific emails.

It doesn’t matter what kind of e mail advertising and marketing marketing campaign you’re engaged on, you possibly can design your e mail with the drag-and-drop editor. And you’ll relaxation assured your e mail will attain its meant vacation spot with GetResponse’s 99% deliverability rating.

You can too goal and personalize e mail messages with the contact knowledge you acquire at signup or point-of-sale, monitor key metrics within the dashboard, and enhance efficiency with split-testing.

getresponse personalized messages

GetResponse’s visible advertising and marketing automation instrument takes your e mail and ecommerce workflows to the following stage with situations, actions, and filters to achieve the best individuals on the most applicable time.

Standout options:

  • Create responsive emails with the straightforward drag-and-drop builder.
  • Ship the best kind of e mail on the proper time.
  • Really feel assured within the confirmed 99% e mail deliverability price.
  • Goal and personalize messages with dynamic content material.
  • Monitor and enhance e mail efficiency with cut up testing.
  • Ship tailored affords to your contacts after they’re most energetic.
  • Combine with different companies and apps like Stripe and Shopify.


GetResponse has a spread of subscription plans primarily based on performance and your checklist dimension, ranging from $15/month for as much as 1,000 subscribers.



Moosend is an all-in-one advertising and marketing platform that features e mail advertising and marketing, personalization, segmentation, automation, monitoring, reporting and analytics, plus third-party integrations.

Begin-off by creating responsive e mail newsletters with the trendy templates and the easy-to-use, drag-and-drop editor.

You may personalize your emails with subscriber customized fields, product suggestions primarily based on earlier transactions, and ‘Amazon-like’ suggestions primarily based on ‘different clients additionally bought’ knowledge.

Then transfer your e mail advertising and marketing up a gear with high-converting automation workflows for consumer onboarding, deserted cart, lead scoring, VIP affords, and extra. You can too monitor guests as they transfer round your web site from searching to purchasing.

Moosend additionally has a model new and fancy touchdown web page builder and subscription types instrument to generate extra leads and subscribers.

moosend landing pages

Standout options:

  • Create superb newsletters with the drag-and-drop builder.
  • Ship personalised advertising and marketing and transactional e mail messages.
  • Generate leads with the touchdown web page builder and signup types instrument.
  • Automate your advertising and marketing workflows to free-up time.
  • Monitor consumer habits round your web site and purchasing cart.
  • Take motion primarily based on built-in marketing campaign analytics and insights.
  • Combine with 100+ apps and companies, akin to Zapier and WooCommerce.


Moosend has a spread of pricing plans primarily based on the variety of options and subscribers, beginning with a free plan for as much as 1,000 subscribers.



Drip is a advertising and marketing ecommerce CRM platform that allows you to tag and establish each buyer motion, akin to perusing and buying, with automated workflows.

Having the full-picture helps you to phase your contacts by the pages they’ve clicked, issues they’ve purchased, and emails they’ve opened so to personalize your e mail messages with dynamic content material like product suggestions and distinctive low cost codes.

Do you know? Over 90% of persons are extra prone to store with manufacturers that bear in mind and acknowledge them with customized content material.

Drip makes use of behavior-based, visible workflows so you possibly can automate your e mail advertising and marketing to achieve and interact your clients at the very best time. You may prolong your e mail advertising and marketing to achieve clients with complemented advertisements on Fb and Instagram.

drip automation

When you’ve related your on-line retailer to Drip, you possibly can acquire all of the income and engagement metrics in a single dashboard.

Plus, Drip additionally helps you to handle the consolidated knowledge from different built-in advertising and marketing instruments in a single central hub so to perceive the entire buyer journey. 

Standout options:

  • Tag and establish each buyer interplay within the CRM.
  • Section your contacts for dynamic personalization.
  • Use behavior-based automated e mail advertising and marketing workflows.
  • Monitor each go to, click on, and checkout.
  • Analyze all engagement metrics within the dashboards. 
  • Combine together with your ecommerce retailer and different advertising and marketing apps.
  • Centralize all the buyer journey in a single hub.


Drip has one pricing plan with all of the options, ranging from $19/month for 100 contacts and limitless emails.

Which MailChimp different must you select?

The most effective e mail advertising and marketing service will depend on your precise wants.

ActiveCampaign is our high decide as a result of it affords trade main e mail advertising and marketing and automation performance. And better plans get you entry to website monitoring, SMS advertising and marketing, and automation technique consulting to make sure you get essentially the most out of the service.

For those who don’t ship emails too usually, a quantity primarily based sending e mail supplier akin to Sendinblue is a good choice. Transactional e mail sending, SMS advertising and marketing, touchdown pages, and extra is obtainable. And a free plan for 300 emails/day.

For those who’re a blogger wanting a easy platform, take into account ConvertKit. It’s expensive however targeted solely on bloggers and content material creators. A free plan is obtainable however it doesn’t embrace e mail automation.

Gist is a good platform for many who need seamless integration between help, e mail advertising and marketing and automation. Add stay chat, create chatbots, construct a data base to your clients, and extra.

What when you run an ecommerce web site? Drip is designed purely as an e mail service for ecommerce and features a highly effective CRM.

GetResponse is an efficient selection for anybody who needs to run extra of their enterprise from a single platform slightly than counting on a lot of instruments – you possibly can construct touchdown pages, gross sales funnels, promote digital merchandise, run webinars, and extra.

And if you need a straight up substitute for MailChimp’s free plan, Mailerlite and Moosend are supreme. Each provide 1,000 free subscribers with a robust function set and their paid plans are far cheaper than MailChimp.

Closing Ideas

E mail advertising and marketing has superior in leaps and bounds over the previous few years. These days, virtually any respectable service contains visible automations, personalization, segmentation, and third-party integrations to enhance your e mail advertising and marketing campaigns. And so they’re all priced competitively.

What are you ready for? Ensure you’re utilizing the very best worth e mail advertising and marketing service for you.

Disclosure: This publish comprises affiliate hyperlinks. This implies we might make a small fee when you make a purchase order.

The Best MailChimp Alternatives


Leave a Reply