Passive earnings has lengthy been the holy grail for entrepreneurs.

And one of the widespread methods to generate passive earnings is thru constructing an internet site centered on affiliate internet marketing.

Simply the opposite day I scrolled previous an advert on my Fb feed promising to assist budding entrepreneurs become profitable on-line, and determined that it was my flip to share among the data I’ve gained over the past three years of constructing web sites that generate earnings.

Amazon dashboard Sleeping Culture Yearly Earnings
Amazon dashboard: Sleeping Tradition Yearly Earnings
Site Page Views Google AnalyticsSite Page Views Google Analytics
Website Web page Views – Google Analytics

Listed below are the important thing stats:

  • Gentle launch Feb 2018 – Created 10 articles
  • Formal launch April 2018 – Began creating round 10-15 articles per thirty days
  • Might 2018 – First sale, the location generated $3.45. Hooray!

Right here’s the income breakdown of the next months:

MonthsWeb page ViewsIncome

And right here’s my promise:

On this article, I’ll share my step-by-step course of to constructing a money circulation constructive affiliate web sites that generate passive earnings income.

I’m not holding any secrets and techniques again, as a substitute, I’m going to take you proper into the lion’s den.

I’ve used this course of over the previous few years to construct a number of profitable web sites that generate site visitors with website positioning (Search Engine Optimization).

And in the event you’ve ever thought of making an internet site to generate passive earnings, I hope you’ll be capable to use my insights to construct an internet site that can generate income for you in the long term.

On this case examine, I’ll be lifting the hood on one of many websites we’ve inbuilt early 2018: Sleeping Tradition.

So, with out additional ado, let’s soar straight in.

Step 1: Choose your area of interest

Area of interest choice is vital, as competitors within the affiliate website positioning area is continually rising.

In the previous few years, even the large publishers similar to The New York Occasions (Purchased The Wirecutter), Enterprise Insider and Entrepreneur have determined to enter the affiliate internet marketing area.

Right here’s what you must search for when selecting your area of interest:

Take a look at the general Search Quantity of the key phrases, and people with “shopping for intent”, or what we name “Cash Key phrases”.

I like to take a look at a mix of phrases like “Finest ” or “Overview” together with my fundamental matter (on this case sleep).

For this half, I take advantage of a Semrush instrument known as Key phrase magic instrument. There are different key phrase instruments you need to use like Google Key phrase Planner, LongTailPro and extra.

Let’s have a look at why we select the Sleep as our area of interest:

Sleep KeywordsSleep Keywords

Primarily based on my expertise, I take advantage of 50,000 month-to-month search quantity is a benchmark for a brand new area of interest.

The following factor to do is have a look at Google Traits to see if it is a area of interest with rising visibility within the on-line area. Let’s have a look at a couple of related phrases:

“Finest Mattress”

Best MattressBest Mattress

“Finest Pillow”

Best Pillow KeywordBest Pillow Keyword

As you’ll be able to see, there’s a rising demand on-line for sleep-related merchandise.

Now a fast have a look at monetization; a lot of the sleep merchandise on Amazon belong to the “Residence” class on Amazon.com which suggests an 8% fee price which is among the highest charges obtainable on Amazon.

Rates on Amazon for AffiliatesRates on Amazon for Affiliates

Step 2: Key phrase analysis

Keep in mind Semrush’s key phrase magic instrument?

Let’s take a deeper have a look at how you can use these insights to construct a successful content material technique. Let’s return and take a better have a look at the search outcomes we acquired by together with the phrases “Sleep” and “Finest”.

I prefer to view all of the classes on the left-hand facet.

Sleep KeywordsSleep Keywords

That is extraordinarily useful when constructing your web site structure and content material classes.

Nevertheless, that is nonetheless a time-consuming course of and takes time and expertise to do proper.

There’s additionally an enormous quantity of knowledge it’s important to course of, so to assist with that you may exclude key phrases that you just discover as much less related to the type of content material you’ll write.

On this case, I’ve excluded phrases like “time”, “app”, “approach” and extra.

Step 3: Content material technique

After figuring out your fundamental group of key phrases and their search intent you can begin to construct to content material classes. Once more, it’s a posh course of and there’s no one dimension suits all right here.

I’ve chosen to interrupt down the content material to a few giant teams:

  1. Sleep merchandise – Mattress, pillows, blankets, sleep trackers and sleep support merchandise
  2. Sleep problems – Informational articles on totally different sleep problems
  3. Miscellaneous – Different common articles like “Finest music for sleep” “Or greatest sleep podcast”

After you’ve performed this, I like to recommend making a spreadsheet with a listing of subjects per class which you need to use to trace the development of your content material plan.

Step 4: Discover content material writers

This could be an important facet that tends to be neglected by most SEOs.

Your product is your content material; the higher the product, the extra site visitors you’ll have and the higher you’re going to have the ability to convert your readers into shopping for the product which you might be recommending them to buy.

Let me say that once more: YOU ARE ONLY AS GOOD AS YOUR CONTENT.

With that in thoughts, it’s time to seek out the perfect content material writers in your area of interest.

Right here’s how I do it:

Direct outreach

Google the search outcomes related to your area of interest, on this case, sleep-related search.

See if yow will discover freelancers/ skilled writers that have already got authority and are rating effectively for the kind of subjects you wish to rank for.

See if they’ve their very own websites or LinkedIn profile the place you’ll be able to contact them instantly and supply them a writing job.


Upwork is among the main platforms on-line for locating the expertise you’ll be able to work with, from Internet builders to Advertising and marketing specialists and on this case content material writers.

The one to draw back to Upwork, based mostly on my expertise, is that a lot of the content material writers we discovered had been in search of part-time earnings and will solely write round one article per week.

Which means in the event you’re planning to construct a content-heavy web site, (100 plus articles on this case), you would need to rent a number of content material writers and hold monitor of them as their availability tends to alter from week to week.

*Professional Tip: Rent writers which are native audio system to the Geo you might be concentrating on. In case you’re concentrating on the US market rent American writers. In case you are concentrating on the UK or Australian market, rent content material writers native to these areas.

Step 5: Clear writing tips

Right here’s one other pro-tip: the extra concise your tips and directions are in your writers, the extra environment friendly they’ll when it comes to supply and general high quality of the articles they submit.

Right here’s a content material tips instance:

Hello, [Name]

1)Matter: [Name of Topic]

Most important key phrase – [Name of Topic]

Secondary key phrases –

  • [Secondary keyword #1]
  • [Secondary keyword #2]
  • [Secondary keyword #3]

Please see the next tips for this venture.

The article ought to encompass 1200-1500 phrases.

The content material shall be printed on this web site: sleepingculture.com

Listed below are some good format examples:

Please construction the article:

  1. Intro paragraph
  2. Key concerns
  3. A product description for merchandise together with execs and cons
  4. Issues when shopping for a [Name of Product]
  5. Options like guarantee, sturdiness and many others…
  6. Closing overview

Further necessities:

  • Use questions within the subheadings.
  • Use the secondary kws as subheadings as effectively.
  • Use bullet factors within the “solutions”

*Please add sources on the finish of the article.

Learn how to choose the highest merchandise:

Search for the product on amazon and choose the merchandise in keeping with general greatest score and objects which have the best quantity of evaluations. Embrace merchandise with Amazon badges like “greatest vendor” or “Amazon Alternative.

The content material ought to be backed up by analysis and Amazon evaluations of people that have already purchased the merchandise.

*You need to learn the evaluations to make the choice as to the highest mattresses.

The fundamental construction subsequently that we use for a overview article is:

Quick intro: Maintain it quick and candy, keep in mind readers have zero persistence. Most of then wish to soar proper into the product comparability half as quickly as doable.

Fast look part: Right here’s the product comparability I used to be speaking about, an opportunity for readers to get a fast abstract of the product they’re in search of.

Buying Guide TablesBuying Guide Tables

(Credit score- Shout out for the blokes from Convertica for the desk design.)

Key Issues Part: Right here’s the place you clarify to your readers why you selected this product and what they need to be in search of in an effort to discover the precise product for them.

Mini-Overview Part: On this part, you breakdown the professionals and cons of every product. Be sure to have an in depth product description that helps your readers determine if that is the precise product for them

Further concerns: An opportunity to dive deeper into the subject speak about different points your readers could be desirous about.

Step 6: Create outreach campaigns

Google has been downplaying the significance of outreach just lately, however make no mistake, hyperlinks are nonetheless very a lot a key issue Google’s algorithm takes into consideration as a part of your web site’s authority on the net.

So, the extra high quality hyperlinks you could have from trusted websites, the extra authority your web site has in Google’s eyes, and so the higher it’s going to rank in your cash key phrases

In case you want extra assist determining precisely what would possibly qualify as a great hyperlink, I strongly advocate studying this text printed on Moz.com.

Steps for a profitable outreach marketing campaign:

  • Determine the kind of content material that’s most frequently linked to by different web sites

Right here’s how I love to do it, I take advantage of Ahrefs (The main instrument for backlink analysis for my part).

This time I’m seeking to see which content material get the largest quantity of hyperlinks at one essentially the most trusted sleep websites on-line sleep.org. Than below Pages => ”Finest by Hyperlinks”.

Ahrefs Best By LinksAhrefs Best By Links
Best LinksBest Links

As you’ll be able to see there are a variety of nice concepts right here to create new content material round.

Listed below are the following motion objects you want:

  1. Make a listing of related web sites you wish to contact
  2. Make a listing of subjects that you can recommend to those websites as a visitor submit
  3. Make a listing of assets in your websites that you may supply to different websites as a helpful useful resource
  4. Cross-reference visitor posts and useful resource ideas in order that they don’t overlap
  5. Create an e-mail template

Right here’s the outreach template we used:

Hello [insert name],

Hope you’re effectively.

I needed to get in contact as we’re a giant fan of your web site at [Your site name] and we had been questioning if there’s an opportunity we might work collectively.

We’ve simply spent the previous few weeks placing collectively an in-depth useful resource on sleep problems. You could find it right here: [insert URL]

Would you be capable to embrace a hyperlink/reference to the information in your web site in a related article?

Alternatively, in the event you’d desire a high-quality visitor submit, let me know! We’ve got a crew of sleep consultants who can write to your necessities. Right here’s a few our latest visitor posts as examples:

[Example 1]

[Example 2]

Thanks, and hopefully converse quickly.

[Your name]


Congratulations in the event you’ve made it this far!

The title of the article is “From $zero to $4,000 in lower than 10 months” however to be sincere, not all the websites we now have constructed have hit the $4,000 mark – but.

The factor with website positioning is that it requires a variety of time and persistence. Some websites solely attain their full potential after two years or extra. A number of the websites we’ve constructed didn’t succeed and a few had been a whole failure.

However in the event you comply with the method detailed right here, and if you concentrate on your content material as your product, I feel you’re more likely to succeed.


About Doron

Doron Worffberg is the Head of Digital Mergers & Acquisitions @ yellowHEAD – Efficiency Advertising and marketing Company. Doron is an Skilled website positioning Specialist with a confirmed monitor report in constructing and rising on-line companies within the area of Affiliate Advertising and marketing.


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