HubSpot is a complete inbound marketing, sales, and service platform that includes CRM, email, landing pages, automation, ads, and reporting under one roof. Mailchimp started as an email marketing tool and has grown into a broader marketing platform, but its strongest side is still email and light automation for small businesses.
HubSpot’s Marketing Hub connects directly with its built‑in CRM, letting you see every contact interaction across email, forms, website, and sales activities. Mailchimp offers a contact database and audience management, but it does not reach the depth of a native CRM like HubSpot when it comes to lead nurturing and sales handoff.
Key Features Compared: Can HubSpot Do Everything Mailchimp Does (and More)?
Email marketing and automation
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HubSpot
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Drag‑and‑drop email builder with dynamic personalization, behavioral triggers, and powerful segmentation.
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Visual workflow editor that lets you build multistep journeys, branch logic, lead scoring, and internal notifications in a single canvas.
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Strong integration between marketing emails, forms, pipelines, and deals, so your campaigns directly impact sales.
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Mailchimp
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User‑friendly email editor, templates, and basic journey builder suitable for newsletters, welcome flows, and simple drip campaigns.
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Pre‑built customer journeys and basic behavior‑based automation, good for small ecommerce stores and creators but limited for complex B2B funnels.
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If your question “can HubSpot replace Mailchimp” is mainly about email and automation, HubSpot can absolutely cover everything Mailchimp does and add extra sophistication, but you will likely pay more for those capabilities.
CRM and customer data
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HubSpot includes a fully functional CRM with deals, tasks, pipelines, company records, and reporting built in, even on the free tier.
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Mailchimp stores audience data and basic tags/segments, but it is not a full CRM for complex sales processes.
This CRM depth is where HubSpot clearly acts as an all‑in‑one platform, while Mailchimp often sits alongside a separate CRM in growing companies.
Landing pages, forms, and multi‑channel marketing
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HubSpot provides landing pages, blogs, forms, live chat, ads tracking, social publishing, and more in the same ecosystem, with detailed attribution reporting.
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Mailchimp offers landing pages, simple forms, and some ads and social features, but they are not as integrated or as advanced as HubSpot’s full marketing hub.
So if you want one connected place for pages, emails, CRM, and reporting, HubSpot is designed for that kind of centralization.
Pricing: Where HubSpot Struggles to “Replace” Mailchimp
Pricing is the biggest reason many businesses hesitate to let HubSpot fully replace Mailchimp.
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HubSpot
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Offers a free CRM and basic email/marketing features, but serious automation and reporting usually require Starter or Professional tiers.
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In 2026, Starter packages often start around the high‑teens per user per month, with Professional and Enterprise quickly climbing into hundreds or thousands of dollars monthly depending on contacts and seats.
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Mailchimp
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Has lower entry‑level pricing, with Standard plans in 2026 starting around 20 USD per month for 500 contacts and scaling up based on list size.
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Premium plans start near 350 USD per month but already include advanced segmentation and higher send volumes for larger lists.
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For a small newsletter or a young ecommerce store, Mailchimp usually remains more cost‑effective and easier to justify than a full HubSpot deployment. For fast‑growing B2B or multi‑channel teams, HubSpot’s higher price is often balanced by the value of consolidated tools and deeper data.
Detailed Comparison Table: HubSpot vs Mailchimp in 2026
| Aspect | HubSpot | Mailchimp |
|---|---|---|
| Core focus | All‑in‑one CRM + marketing + sales + service platform | Email marketing and lightweight marketing platform |
| Email automation | Advanced workflows, branching, lead scoring, multi‑channel journeys | Basic journeys, pre‑built flows for simple campaigns |
| CRM | Full CRM included, pipelines, deals, tasks, integration with sales | Audience database, tags, segments, but not a full CRM |
| Landing pages & forms | Robust builder, personalization, tight CRM integration | Simple landing pages and forms for list growth |
| Reporting & attribution | Advanced multi‑touch attribution and dashboards across channels | Good campaign reports, limited full‑funnel visibility |
| Pricing entry point | Free CRM; paid tiers become expensive with contacts & seats | Low starting cost, scales with list size |
| Best for | B2B, SaaS, agencies, and companies wanting a unified platform | Small businesses, creators, ecommerce needing strong email |
When HubSpot Can Realistically Replace Mailchimp
HubSpot is most likely to replace Mailchimp fully when:
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You want a single source of truth for marketing and sales data instead of stitching tools together.
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Your funnels are more complex than simple newsletters and a few abandoned‑cart emails.
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You need advanced automation, lead scoring, and nurturing across email, forms, ads, and sales activities.
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You are willing to invest in both the software cost and the time to implement and maintain the system.
In those situations, keeping Mailchimp alongside HubSpot often just adds confusion and duplicated data instead of real value.
A simple example:
A B2B SaaS startup that runs content marketing, webinars, lead magnets, and a multi‑stage sales pipeline usually gets more value from HubSpot’s unified CRM and workflows than from Mailchimp plus a separate CRM. For them, HubSpot does not just “replace” Mailchimp; it replaces several disjoint tools at once.
When Mailchimp Still Makes More Sense
Mailchimp remains a smart choice if:
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You mainly send newsletters, announcements, and a few basic automated sequences.
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Budget is tight and you cannot justify multi‑hundred‑dollar monthly software costs.
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You do not need deep CRM features yet and prefer a simple, easy‑to‑use email platform.
For many solo creators, local businesses, and small ecommerce brands, Mailchimp may remain the primary marketing tool, and switching entirely to HubSpot could feel like buying a full airplane just to drive to the grocery store.
More Article: Can HubSpot Replace Mailchimp for Scaling Small Businesses in 2026?
Final Verdict: Can HubSpot Replace Mailchimp as Your All‑in‑One Marketing Platform?
HubSpot can technically replace Mailchimp and go far beyond it by giving you CRM, advanced automation, landing pages, multi‑channel tools, and strong reporting in a single environment. The trade‑off is higher cost and greater setup complexity, which makes it ideal for growing, data‑driven teams rather than the smallest senders.
If your goal is a true all‑in‑one platform, HubSpot is the stronger long‑term choice, and many experts directly compare it to Mailchimp and similar tools for this reason. For readers who want to explore HubSpot’s full platform and customer stories, you can check the official HubSpot comparison page here: https://www.hubspot.com/comparisons/mailchimp-vs-hubspot.
Use your current stage, complexity of campaigns, and budget to decide: for basic email, Mailchimp is usually enough; for unified marketing and sales operations, HubSpot can genuinely take over as your all‑in‑one marketing platform.